Social media and brand promotion, making the point

When looking to promote a new venture or line within your business one of the easiest ways of getting your message across is the use of social media marketing.  This gets your message in front of a large audience and also gives you a response almost simultaneously.   With constant use of web analytics to ensure that your message is reaching a growing number of people you can be sure that your promotion and brand will grow.  Through the use of a bit.ly account you can easily shorten your URLs to ensure you can maximize the miniblog potential of the Twitter or Facebook community   bit.ly will monitor the traffic through the shortened URL so that you can see when they have been accessed through the miniblog arena. Socialoomph now offer a similar service as well. Your own webstats will show you the amount of traffic you have received on an hourly, daily, monthly or yearly basis.  The larger the traffic flow the more successful the campaign. 

It is a good idea to link your company logo to your Twitter account to create a visual connection, there are a multitude of would be pretenders out there that will use brand names in the hope that they can glean further followers from a brand.  If you can incorporate your company logo along with the company name within your Twitter account you can show you are the real deal.  Offering a discount voucher through a link on Twitter or Facebook could help boost sales.  Running regular updates helps to keep your Brand fresh in people’s minds.  If you have happy customers ask them to write a testimonial and link these to a social media campaign these help tell potential customers how great your company is. Social media is a brilliant avenue to use push/pull marketing tactics.  Also by the very nature of social networking other members of a network help promote your Brand through viral marketing – recommendation and peer approval lead to great sales potential.