To blog or not to blog

Now that is the question.  Do you write your own personal blog or is this a task for the professional?  There are many points to consider when entering the ‘blogging arena’. 

• Time available for article writing
• The aim of your blog
• Your target audience often considered in conjunction with the above
• Length of composition
• Preferred subject matter – personal, business, humour or specific message orientated

The suggestions above are by no means an inexhaustible list; just a few ideas to consider when approaching the idea of a blog. Once you have decided on the chosen arena for your audience it is easier to choose whether you write for yourself or if you take the commissioned author route.  Professional blogging is now recognised as a career, lets face it blogs have been considered for writing awards. As with all forms of writing it is a case of having the faith in your conviction and just going for it.

If you feel that you do not have the time to produce your own blog there are a vast array of freelance bloggers that are happy to produce copy for you, myself included.  Typing ‘blog writing’ into Google will give you a plethora of choices.  This can have a knock on effect, where originally you felt you could not write an article a small amount of surfing can give you a choice ‘to blog or not to blog’ or alternatively this will be a mine of ideas for future topics you can write on. 

Ideal book to refer to for beginning blogging shown below:

I will re address this topic on a regular basis and welcome comments. Reciprocal links are welcomed.