Blog Optimisation – Saturation of the fittest

Successful blogging is as much down to organic optimisation as it is to the writing of the articles.  Writing prolific articles is one thing getting them noticed across the web is something else entirely.  There are a wealth of books, websites and articles written advising about getting your blog noticed.   The thrill of watching your web awareness rise is addictive.  Blog aggregators help with submitting your blog to directories to give you further presence.  Examples of blog aggregators can be found at www.technorati.com or www.blogexplosion.com .  Other ways to optimise your blog is to aim for blogger referrals; readers that subscribe to a regular blog will normally take the recommendations of that blogger to heart.  Message here aim for recommendations from your peers. Trackback is a mechanism of communication between blogs that allows permanent links between articles published on different blogs much like the idea of reciprocal inking within websites.  Once a trackback has been set up you are notified through your blog administration with a brief description of the article your work has been linked to.  This is a good tool to use to further your conversations and encourage comment and feedback.  Often your viewpoint can become stale; the injection from another interested party can continue a healthy debate.

Blogging can easily become a full time occupation, what may start as the dream to write can grow into a need to populate an array of topics which propagates into an aim for ‘web domination’ or simply organic saturation of your market.   You need to be fit in mind, body and soul to help bring your venture to fruition.  You become an author of your own destiny, using the power of persuasive prose to populate your given subject area.    For further information on this subject you good look at the book shown below:

Making Yourself Heard in the Virtual World

If you feel passionate about something shout it from the roof tops, power of free speech.  On the surface this sounds like a brilliant idea but when we look more carefully at this statement we need to consider political correctness, we do not want to offend another in what we write.  It is one thing to write in a thought provoking way it is quite another to take a stance and suggest that it is the definitive thought of the many. 

Blogging gives you the chance to voice your opinion for others to see ‘virtually hear’ you can quite literally ‘make yourself heard within a virtual world’ learning to promote your blog helps your virtual voice to become louder, you can assume you have ‘made it’ when your voice becomes a crescendo. Blogging can filtrate the web the same way a conventional website does, through links, organic optimisation, word of mouth advertising, the list is long but not inexhaustible. 

Forums give you a chance to voice an opinion these could be considered the prequel to the blog, the blog being the natural progression. Would you agree?

As with all forms of the written word you need to know your target audience, interaction proves you have provoked a response your virtual voice has been heard and responded to.  Sometimes you need to choose a niche market that will create a dedicated following.  This could be derived from loyal readers or from the community that your blog is aimed at.  Aiming your writing at a particular niche allows for specialist authorship.  Continuing a strand from a dedicated theme helps to promote brand and gives the author greater credibility as their knowledge is communicated to their readership through a contained string.   As a blog evolves the introduction of contextual advertising such as AdSense will give a better result as the controlled topics allow for more defined topic advertising. In the same way a niche topic blog is seen as more attractive to advertisers that wish to use direct advertising to boost their sales.  This is turn helps with organic search engine optimisation as the search engines like to see topics that relate closely within their pages.  The more you get to specialise within your niche market the more likely you are to post as your knowledge base grows and your research will deepen within the topic.

A well defined, expertly written blog allows for future expansion into neighbouring topic areas when you have created a dedicated following that have similar interests.  The more focused your topic area the more likely your conversion rate should you be aiming at a sales generated market - a true test that your voice has met that crescendo, and can be seen to shout across the virtual world.

Power to the Pen

Let your fingers do the walking with a twist!  Literally walk your fingers over your keyboard to give the power of a ‘virtual pen’.  The written word is a powerful tool, it can weald pain and sadness as well as humour and joy.  Thank you two little words when uttered mean the world yet write them down give them substance and the receiver has a permanent record.  Royal Mail has used ‘I saw this and thought of you’ slogan to encourage the British public to put pen to paper , email and the world wide web gives everyone the chance to spread joy through the ‘net’. 

Mobile phones have encouraged everyone to ‘text’ with a whole new language evolving. I am sorry but I cannot join the multitude the written word needs to be punctuated perfectly be it written on paper, word processed or typed into a mobile phone keypad.  People are not only losing the art of conversation they are losing the basic learned process of writing.  We hear the cries of teachers when marking scripts children migrate the ‘text speak’ into their written language, heresy we cry.  This reflects society’s constant clamour of further precious time. A snatched minute here an extra half an hour there rush, rush, rush. Is it any wonder that this urgency has filtered through to the use of written language itself?  Ultimately will our quest for precious extra minutes make the written word illegible?  Shorthand was designed for speed this does not resemble the language it derives from.  Will language itself go the same way?  Answers on a post card, responses welcomed.

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The Word is not enough

Once you have the embryonic start to your blog you need to look to optimisation, choose your keywords with care to ensure that you are aiming at your specified target audience.  Aim for trackbacks and/or permanent links for your articles.  This gives a stable link for comments and articles from like minded bloggers to connect to your work.  Not only does this help your blog to grow this also builds links something that helps enormously when optimising your site for peak performance.  This article should be read in conjunction with Making Yourself Heard in the Virtual World and Blog Optimisation Saturation of the Fittest. These articles conjoined give a more in depth view of how best to approach the art of blog writing and giving yourself a web presence.

Allow time on a regular basis to research your articles and so include possible links that will help reinforce the topic you are discussing, also this will help build your web awareness through the key positioning of these links, if you choose to write on a subject prominent within the media the chances for possible links are phenomenal.  Good well written linking articles will help improve your advertising prospects should you consider this as a form of revenue for the future of your blog.  Advertising within your blog comes down to preference, there is a lot to be said for the potential revenue that can be drawn in through advertising remember positioning, size and specific content of any advertising media will ultimately be your choice should you take this route.  This is your domain therefore you have final say as to area allowance you choose to allocate for advertising.

Prolific articles help build your web awareness as a greater amount of subject matter is available for the search engines to locate.  This coupled with quality links as mentioned above helps build your profile within the blogosphere.  If you have tips or techniques that have helped you achieve high rankings within your chosen topic please share this knowledge within the comment string.