Are you content with your content?
Does your content sell your profile? Have you put across the message you are trying to convey. Do you have your key words included within your content does it make you content? Are you offering your service or giving your customer a must have item there is a big difference. Do not sell your key points sell the dream of the customer’s ultimate goal. What do you provide for your customer do they receive value for money? These are all issues you need to consider when producing content for any business literature. Ensuring that your prose includes the key words for your subject matter helps to optimise web content.
So many considerations that’s before a word is created. Article compilation is so very much more than the written word itself.
· Who is your target audience
· What tone do you adopt in your piece
· Persuasive or informative?
· Useful or unique?
· Entertainment value
· Educational in format
· Topic for debate?
· Newsworthy?
Who is your target audience?
This should be your first consideration. Who why and what are you writing for? Who is the audience you hope to attract? Why do you hope to attract them – sales, readership following, advice or expertise? What is your goal with your article? Once you have decided on these key aspects you can then choose the tone you wish to use in writing your article
What tone do you adopt in your piece?
The overall tone adopted in your writing is essential for your prospective audience, use of language coupled with the style you adopt needs to be suitable for your target audience. Avoid the use of detailed and complex wording unless aiming for an academic audience forgo the need for elevated language.
Persuasive or informative
This needs to be considered alongside the tone of your article. What is your ultimate goal? Sales- the piece needs to inform yet convey enough of a persuasive nature that your ultimate aim of a sale is achieved. If providing a ‘how to’ article you do not need to emphasise the persuasive element as highly. With all work the writer will take their lead from the target audience they are writing for. Everything in this article is for consideration; feel free to try all or none of the suggestions.
As you will see each of these suggested tips add or build from the previous notion. This article also uses the points suggested in SEO and Social Media key headings that allow for easier skim reading so that key points and ideas can be defined at a glance.
Useful or unique
This idea builds from the previous if you are writing to inform your work needs to show it provides useful information, this will reflect throughout the tone of your piece. If however, you are offering a unique insight into a subject area this again should reflect in the use of language, style and tone of your work.
Entertainment value
All work should strive to entertain and engage with the reader/audience. If your article does not provide interest to the reader you will have further audience. Once you have engaged with your audience piqued their interest and shown you can deliver on the promise of your given title you have begun to achieve your goals. To build up a readership or following you need to provide something that people will want to return to, like any good book you need to illicit narrative greed, entice so that your readership want more. If you can achieve this you can notch up n achievement indeed. Net Linguistics or the exploration of language discusses these issues further, it also builds upon the use of language within a set context, something to consider when approaching your tone and style in a work.
Educational in format
Once again this builds upon ideas discussed previously. For an item to be educational it needs to be informative, the tone and register of language my need to change depending upon the age and understanding of your readership. In order that you can connect with your audience the use of humour could be considered but once again this should be in context with your audience and the aim of your work.
Topic for debate
This is especially key if writing a blog article or similar. The more thought provoking the subject matter the more chance of interaction with your audience hence leading to a comment string that builds audience participation within your blog or other chosen arena.
Newsworthy
Keep this key point uppermost in your thoughts when producing work. Is what you are producing newsworthy? Would others want to read it? If you cannot answer a resounding yes to this key point perhaps you should look to engage the services of a copywriter. Executive Virtual Consultancy offers a vast array of such services.
Twitter, Optimisation and the Social Media
Twitter can be used as a great optimisation tool, there are many applications available for you to utilise that help to aggregate your articles through the use of Twitter. By using Twitter this site has seen a steady flow of traffic, certain days there are peaks, always there is a constant flow. World news stations now quote from Twitter as being a main source of information from the front line. The recent unrest in
The recent death of Michael Jackson has been reported to have slowed the internet as the news spread rapidly throughout the globe. Much of this was caused by the use of social media software through Twitter, Facebook etc. – Web slows after Michael Jackson’s death
Helpful applications and articles
Look at top 21 Twitter applications through Techcrunch article. Blogyourworld gives a detailed run down of Twitter applications. Pro Twitter gives news specifically for professional social media networkers. This article aims to give as condensed and detailed a breakdown of optimisation that can be achieved through the use of Twitter and any accompanying applications. If you have articles you rate for optimisation please feel free to add these through the comments tags.
Twitter allows you to interact in a real-time arena through various applications that do not limit you to the meagre pc. This has meant that communication has exploded to a phenomenal level.
The links below take you to some fantastic Twitter applications that will help your account grow rapidly. This in turn will help establish your profile within the social media networks.
Twitter online system Click Here!
Viral Tweets Click Here!
The Twitter report Click Here!
Twitter Traffic Click Here!
Twitter Optimisation, use of Social Media, further hints and tips
By using Twitter as a form of organic optimisation coupled with other forms of Social Media you can help grow your business at a rapid rate with little to no initial outlay. This article follows on from Twitter Optimisation and the Social Media building on the various ways available that will help advertise your business or produce further company awareness. Social networking interest is growing in leaps and bounds as a brilliant form of organic optimisation. Especially in this current climate using as many forms of Brand awareness as you can is paramount, couple this with a constant need to find new or fresh input into an industry or subject area. Networking provides the inspiration and ‘fresh blood’ needed to give any business new impetuous. Networking within your profession allows you to keep abreast of key advancements within the industry; also it can never hurt to know how your competitors are doing. LinkedIn provides just such a networking opportunity. Key skills within optimisation need to be practiced daily or weekly to ensure that you stay at the peak of your strategies. This can be a painstaking job and is often outsourced to companies that specialise in SEO (Search engine optimisation) and SEM (search engine marketing) Executive Virtual Consultancy offer just such a service. Alternatively there are a multitude of applications that help within the social media arena this article aims to consider those designed specifically for Twitter.
Twitter Optimisation applications
Tweetlater now known as SocialOomph
Tweetlater is a brilliant bit of kit. It provides the perfect opportunity to ‘plan it, set it, forget it’. By organising specific messages that are scheduled to post at the allotted times that you decide your Twitter account can grow whilst you sleep. This gives you the chance to distribute your message in ‘real time’ on a global capacity. Tweetlater gives you the chance to manage more than one account schedule retweets and keep an eye on the keywords important for your business growth and so pinpoint other tweeters that it would be beneficial to network with. The banner link takes you through to Tweetlater/Socialoomph where you can find out further information on this useful tool.
Further articles in this series will consider:
- Ping.fm
- MySpace
- Blogger
- WordPress
Each of these networks helps to grow awareness through a range of social media techniques and campaigns. These allow you to link globally, to grow through business acumen and friendship with likeminded individuals within your profession.